the town fc x sj quakes II

The Brief: quakes in the east bay

A new professional soccer club The Town FC partnered with the San Jose Earthquakes to host (promote and market) an MLS NEXT PRO regular season match between their Earthquakes II team and Austin FC II. The goal of hosting this match is to test the market viability of professional soccer in the East Bay region.

the plan

With only two weeks to promote and market this match, the marketing efforts were focused on the local community and local youth soccer clubs and organizations in the area.

With the timing of the match lining up with Back to School, we built our social and digital marketing campaigns around the theme. Each youth club and organization we partnered with had a unique ticket link that they could send to their networks that would allow them to receive 50% of the ticket revenue that they're able to drive.

In addition to general promos highlighting the scenic location at Saint Mary's College where the match would be played, we also highlighted the youth organizations via dedicated "spotlight" posts through our social media channels.

My Role

I was responsible for driving the creative direction of the social media campaign, working collaboratively with our graphic designer to produce social graphics that were attention-grabbing and on-theme. I was also responsible for producing and editing all promo and recap content and managing our outbound email communications.