Charlotte FC Inaugural Home Opener
I partnered 2Cents FC with Charlotte FC to tell unique stories about their Black players and staff ahead of their inaugural home opener. We took a 360 approach to our coverage, delivering content on every medium: audio, written, video, and experiential. The goal of the campaign was to celebrate the diversity within the Charlotte FC organization and their impacts both on and off the pitch.
I oversaw the content strategy for the campaign and managed multiple teams on the ground the day of the match.
1v1 with Jaylin Lindsey
We sat down with Jaylin Lindsey, CFC player and native son of the Charlotte area about playing for his hometown team.
Matchday POV w/ Blair Berry
We followed Social Media Manager, Blair Berry throughout the matchday, getting an intimate view of the work it takes to produce the content we all see on a team’s social media page.
Podcast Episodes
Roles:
Content Strategist
Content Producer