Forty-One Magazine

Forty-One Magazine (formerly Kicks to the Pitch) is a CONCACAF-focused soccer media brand. Forty-One's mission is to be the definitive source for soccer stories, lifestyle, culture, and unique perspectives in North and Central America, as well as the Caribbean.

We oversaw every aspect of the rebrand, including brand design, naming, brand story and digital/social media collateral.

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Designing a cohesive design language with variety was a delicate and satisfying process. It involves striking a meticulous balance between unity and diversity to create a visually stunning and engaging experience. This is achieved by establishing core design principles like color palettes, typography choices, and layout grids, which lay a solid foundation for cohesion. These principles serve as the backbone for the design language.

However, flexibility is also important. Embracing different styles, whether minimalist, bold and vibrant, or nostalgic and vintage, allows us to create visual diversity while maintaining coherence. This flexibility allows for creative expression and caters to diverse target audiences. Each project feels fresh and unique while still being part of a cohesive brand identity.

The result is a design language that seamlessly adapts to different contexts, reflecting the brand's identity while accommodating the changing preferences of its audience.

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Roles:

• Branding

• Creative Director

• Content Producer

• Social Media Design